Airtel partners with Firework for stories on Airtel Thanks app

"Airtel Thanks on Wednesday partnered with short video stories platform Firework to engage users with “Stories” format content.
With this partnership, Airtel Thanks will now publish 30 second ‘Stories’ format vertical videos on their app, powered by Firework, the company said in a statement.
“We are happy to have a partner like Airtel that has always kept customer delight at a core of their business strategy. This partnership validates our effort and lead the initiative to build a more decentralised ecosystem,” said Sudarshan Kadam, Head of Partnerships and Growth, Firework India."

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