Digital marketing. It’s a key part of most modern marketing strategies!understanding your audience's preferences and behaviours enables businesses to choose the most effective channels for communication, be it social media, email, or other digital platforms. This strategic alignment ensures that marketing efforts are both efficient and impactful.
In summary, while the mediums may differ, the core objective remains the same: connecting with the right audience with the right message. Digital marketing enhances this process by utilising data analytics to refine and target marketing strategies more precisely.