KNOWLAND ADDS SUB-MARKET FILTER TO ITS SEARCH AND DASHBOARDS

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market
snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized
opportunities, Knowland said in a statement.

“To stay agile in this competitive industry, hotel sellers must be savvy about community activity,” said Jeff Bzdawka, Knowland’s CEO. “With this localized market
view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and
functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes.”

Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods,
aiding teams in adopting an account-based selling approach.