According to the data, there are around 8.2 billion people around the world and currently 5.17 billion people are using social media. Just imagine, from the comfort of your home and using a mobile, you are driving the traffic of nearly 5 billion people to your website.
Have you ever kicked around getting connected directly with millions of potential customers without leaving your office and home? Well, it sounds more like a dream. But it has turned into reality in today's digital era.
Digital marketing is drastically revolutionising the way businesses can grow. Social Media marketing proves to be the most dynamic tool. It has been helping many hustlers to grow and reach new heights.
Let's dive deep into the exciting world of social media marketing and explore the new possibilities.
What is Social Media Marketing?
Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

Digital Marketing opens the door for businesses who wants to be in touch with their customers and keep them engaged. It allows various methods like sending personalised emails and newsletters via email marketing. By directly interacting with customers' comments and reviews, sharing social posts and building a community online using Social Media Platforms. Businesses can also build customer engagement by sharing knowledgeable content which will mark them as a credible and trustworthy business owner. And being always available for their customers around the clock through the chat process.