Retailers urged to improve price visibility on Easter eggs

As shrinkflation hit Easter eggs, retailers can do more to ensure that prices are visible for consumers purchasing eggs for loved ones this Easter to maintain customers' trust. Shrinkflation has hit retailers this Easter, with the price of Easter eggs from Cadbury, Mars, and Terry’s rising by 50 per cent. Research from Which? found that at Morrisons, a 200g Cadbury Creme Egg Mixed Chocolate Box increased from £2.62 last year to £4, and at Tesco, a Twix white chocolate Easter egg increased from £5 to £6, amid economic turbulence in the UK.
According to Harrison Retail, retailers can do more to ensure that prices are visible for consumers purchasing eggs for loved ones this Easter to maintain customers' trust Rolf Whiteman, Sales Director at Harrison Retail, said, “It’s that time of year when supermarket shelves are filled with colourful easter eggs, attracting the attention of people of all ages.