Study: Only 15.6 percent of B2B travel tech leaders are women

ONLY 15.6 PERCENT of leaders in the B2B travel technology space are women, according to Belvera Partners. Their analysis of top CEOs and prominent individuals
in the industry revealed this gender disparity.

The research, conducted in July for the Belvera B2B Travel Tech Map to select companies and individuals using LinkedIn profiles to determine gender, found that,
by business vertical, lobby groups had the highest percentage of female leaders at 36 percent. Car rental had the lowest at 10 percent. In a 2021 analysis of its
smaller tech map, Belvera found that 12.4 percent of CEOs were female, showing the current increase to 15.6 percent as marginal progress.

Belera Partners’ emphasized that this is not a direct comparison, as the current map is larger, and some companies from the previous map have been removed due to
changes in the travel tech landscape, including closures and mergers. The B2B Travel Tech Map covers sectors like aviation tech, accommodation distribution,
TMCs, car rental tech, in-destination experiences, and short-term rentals, featuring over 400 entries. It is updated almost monthly.