WYNDHAM HOTELS & RESORTS will continue expanding its economy and midscale brands while adding new upscale and lifestyle offerings in 2025. The company also aims to add technology and digital capabilities to improve
experiences for its owners and guests.
The company will continue leveraging its scale to provide franchisees with tools, solutions, and technology to drive business, Wyndham said in a statement.
“We navigated an unforgettable year in 2024, remaining steadfast in our ability to deliver for guests, owners, and shareholders,” said Geoff Ballotti, Wyndham’s president and CEO. “From welcoming our 25th brand and expanding
into new markets to broadening our portfolio of aspirational hotels and generating new owner revenue streams through the industry’s best tech platform – 2024’s successes have both Wyndham and our franchisees well-positioned
for the years ahead.”