QR Codes in Emails: Everything You Need to Know

QR Codes in Emails: Everything You Need to Know
Using QR Codes in Emails can be a smart move when you want the reader to take action quickly. Instead of asking them to copy a link or search for something, you give them one simple scan that takes them exactly where you want.
But there is one important thing you should know from the start. A QR code inside an email is not scanned from the same phone easily unless the user opens it on a second screen, or saves the image and scans it using another method. That does not mean it is useless. It just means you must use it in the right situations.
Let’s break it down in a simple way.
What Are QR Codes in Emails and Why People Use Them
When people say QR codes in emails, they usually mean adding a QR image inside the email body that opens a link, form, menu, payment page, WhatsApp chat, or anything else when scanned.
The main reason brands use QR in emails is to make the next step faster, especially when the person is reading the email on a desktop. In that case, the user can scan from their phone and continue instantly without switching devices or typing long links.
Where to Place a QR Code in an Email for Best Scans
Placement matters a lot because people scan only when it feels easy and obvious.
Here are spots that work well:
Near the main call-to-action, after you explain the benefit
Below the offer details, so it feels like the next step
In event invites, close to the venue or registration line
In support emails, close to “contact us” instructions
Keep the QR code close to a simple line like “Scan to open the link on your phone.” This small instruction increases scans because people understand what to do immediately.