How is AI changing the way people search for information?
AI is changing the way people search for information by shifting user expectations from traditional link-based queries to quick, conversational answers delivered directly through tools like ChatGPT, voice assistants, and AI-powered search summaries. Instead of typing keywords and browsing multiple pages, users increasingly want immediate, synthesized insights creating a new landscape where AI search optimization focuses on making content understandable and visible to AI systems while still supporting discovery and relevance.
Could AI Eventually Bypass Traditional Search Engine Optimization Entirely?
AI search optimization