True Religion began with the goal of reinventing American denim. Its founders believed that the classic construction of jeans had become stagnant. Through custom hardware, hand-sanded finishes, and their now-iconic Super T stitch, the brand created a product unlike any other on the market.
From humble beginnings in a small LA studio, the brand quickly gained attention. Within a few years, True jeans became a staple in high-end fashion retailers and a favorite among hip-hop artists, actors, and trendsetters. The brand’s popularity soared in the mid-2000s, with its horseshoe logo becoming an emblem of status and style.